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Microsoft Business Solutions CD
Assignment: Microsoft needed a way to promote its Business Solutions to help decision makers understand the benefits and differences of their products. Rain created an interactive CD that differentiated their products that Microsoft then supplied to interested parties.

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Results: This CD was requested by 140 high level decision makers.

Partner Program
Assignment: Microsoft needed a co-marketing program that allowed certified partners to leverage the Microsoft brand and use predictive modeling information to market directly to those customers most interested in their products and services. Programs included direct mail campaigns, telemarketing and interactive advertising. For example, Netivity Solutions used Rain's services to promote an upcoming SMS Patch Management Workshop. Rain created a two-wave campaign including a direct mail postcard, an email and landing page as well as a telemarketing program to a Microsoft list (which leveraged predictive modeling) and the client list.

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Results: Initial results produced: 48 respondents, 17 for assessments, 21 for customized roadmaps, 2 for offer discounts and 14 to attend the seminar.

Small Business Program
Assignment: Microsoft needed to raise awareness of a time-sensitive promotion for MS Office and Microsoft Small Business Server in the greater Boston market. Rain recommended print media in the Boston Business Journal, and created ads and a landing page to drive registration. The campaign also used a guided voicemail program that increased partner awareness of the promotion and underscored the benefits of participation.

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Results: The New England region ranked #1 in this program and received the highest levels of participation in the country.