Solutions › EqualLogic

Assignment: EqualLogic wanted a campaign theme to underscore their advertising efforts. Rain developed creative which focused on communicating the core benefits of EqualLogic’s iSCSI SAN Storage solution and used the tagline - Keep It Simple. Using clean graphics with strong and compelling headlines, the print ads stood out from the competition and furthered EqualLogic’s brand promise.

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Results: The campaign extended from the initial print ads to channel marketing which included direct mail and email. The campaign created a clear, consistent and concise way to communicate EqualLogic’s many advantages in the marketplace.