Solutions › Bridgewater Credit Union

Assignment: When Rain was selected to rebrand Bridgewater Credit Union, the first charge was to create a new logo and tagline. This was followed with a marketing and media plan that provided the framework for the 2006 marketing year. Rain executed campaigns with newspaper ads, radio, collateral, direct mail and in-branch POP promoting the many products and services that Bridgewater Credit Union offered. Rain also redesigned the web site for easier navigation and to further the new brand image.

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Results: Rain has been able to show the benefits of membership and advance Bridgewater Credit Union’s marketing objectives. Several campaigns have had exceptional consumer response exceeding client ROI.