News

Rain unveils Bridgewater Credit Union new logo and web site

Portsmouth, NH - Capping off the past six months of a rebranding campaign for Bridgewater Credit Union, Rain unveiled the new web site. Steve Casey, President and Creative Director said, “It’s great to see another foundation piece of the branding take shape. It really furthers the work we’ve done thus far and encapsulates so much of the Bridgewater identity.” Bridgewater Credit Union selected Rain in December to act as their marketing. The first charge was to create a new logo and tagline. Rain followed this up with by creating a marketing and media plan and then executing campaigns consisting of newspaper ads, radio and in-branch POP promoting the myriad of products and services of Bridgewater Credit Union.

Rain plans on continuing to leverage the brand awareness throughout the year and penetrating their markets and diverse constituencies. By creating the tagline, “Where Membership Matters” Rain has been able to show the benefits of membership and advance Bridgewater Credit Union’s marketing objectives. As John Thomas, Vice President of Operations says, “Rain’s strategic approach and knowledge of the credit union space has benefited us greatly. Because they understand the market and the unique advantages of credit unions, they’ve been able to help us spread our message effectively.”

Bridgewater Credit Union was established in 1941 and has locations in Bridgewater, Quincy, Plymouth, Dover and Fairhaven Massachusetts. Bridgewater Credit Union offers a complete range of services from financial advice to unbeatable loan rates. See the new site at: www.bridgewatercu.com.