News

Rain extends relationship with New Hampshire Credit Union League

Portsmouth, NH - Due to the success of Rain’s 2005 -2006 image campaign, Rain has been asked by the New Hampshire Credit Union League has to continue providing marketing services for their 2006 -2007 year. Rain will be extending 2005-2006 image campaign to help reinforce the message of credit union strength, accessibility and service.

Rain has created a marketing plan that leverages the TV and radio spots that were produced last year by adding media outlets including WMUR (Channel 9), New Hampshire Public Television and WOKQ, WPKQ and NHPR. Rain is also redesigning the consumer website www.gocu.org, online banner advertising on wmur.com, and developing a search engine marketing and optimization plan to penetrate the market and aid awareness of the credit union advantage. Steve Casey, President and Creative Director of Rain, says, “It’s really great to be able to build on the momentum that we created last year and move into new mediums to communicate with the market holistically, each medium allows us to express our promise in a new way and extol the benefits of credit unions.”

The New Hampshire Credit Union League is a democratically controlled organization owned by its member credit unions. A board of directors, made up of 7 credit union individuals, each of whom are actively employed by a credit union or actively serving their credit union as a volunteer official, are elected by the membership. The league is focused on helping its member credit unions meet the financial needs of the people of New Hampshire.